When Philly Car Share needed photos and video testimonials for their new website, they called Throwing Light! We spent one long, fun day driving around the Philadelphia capturing all the different ways that people use PCS.
We got photos at Ikea, Target, various parks, Broad Street, and more. Our goal with the photos was to capture how useful the service can be, and to show that their cars are clean and well-maintained.
The key to this shoot was organization. There was so much to try to fit into one day of shooting! But thanks to Heather Kemp at PCS, we got everything done. Despite nearly 100 degree weather and a freak rainstorm that forced us to film three testimonial videos in a coffee shop!
We did three types of videos for Philly Car Share:
- Overview of how PCS works
- A “How To” video that describes how to start a Prius
- Testimonial videos in which longtime clients talk about their personal experiences
PCS is one of the top non-profit organizations in Philadelphia. We enjoyed being able to provide them with great photography and video services.