Storytelling is often the goal of nonprofit and corporate photography.
If your images do not present a clear and captivating story, they will not be successful at marketing your organization. The good news is that there are some very simple ways to make sure that your photographs tell your story well.
Here are 5 tips that will help you take better photos:
- Get close. Have you ever seen a photo that did not have a clear subject? Getting close helps you isolate your subject and clarify the purpose of the photo. If you feel like you’re getting too close, you’re probably the right distance from your subject.
- Get personal. Take pictures of people! Not buildings. Not trees. Not empty meeting rooms. Not awards. Better yet, take pictures of people’s faces. Try to avoid photos of peoples’ backs.
- Get creative. Take the shot that you want to take, then ask yourself, “How could I do this differently?” Try taking the same shot from a lower or higher angle. Try shooting it with a different background. Try something you haven’t tried before!
- Get active. Action shots are often more descriptive. Portraits are great, but action shots tell stories. Sometimes you can even combine the two. If you need a portrait of a basketball coach, for example, take his or her picture in front of the team as it practices.
- Get going. Take lots of photos! You want to avoid using the SAME images for everything: brochure, website, PowerPoint presentation, etc. The more photos you take, the greater the variety, and the more engaging and dynamic your organization will appear.
But those are just off the top of my head. Do you have some tips that I might have left out? What are the primary issues that you run into when you try to take good photos?